1. Who we are
Happy Horse (the “Game”) is operated by xiaoyisoft (“we”, “us”, “our”). This Privacy Policy explains what personal data we collect when you play the Game, why we collect it, and the choices you have. If you do not agree with this policy, please stop playing and uninstall or close the Game.
Contact: support@diadiade.com
2. Data we collect
| Category | Examples | Purpose |
|---|---|---|
| Account data | Guest player ID, device identifier, display name you choose | Create and maintain your game account and save your progress |
| Gameplay data | Ranch state, horses, items, currency balances, quest and event progress | Run the game, sync progress across sessions, provide support |
| Age and privacy choices | Age or birthday supplied through the age screen, privacy choices | Apply age-related settings and record your choices |
| Social and custom game content | In-game friends and interactions, horse search criteria, names you give horses and ranches | Provide social play, search and customisation; this does not mean access to your device address book |
| Technical data | Game version, platform, language, approximate country/region, error and crash logs | Keep the Game working, debug issues, prevent fraud and cheating |
| Communication data | Messages you send us through support channels | Answer your requests |
We do not knowingly collect special-category data (such as health, religion or biometric data), and the Game does not ask for your precise location, contacts or photos.
3. How we use data and why (legal bases)
- To provide the Game — running your account, saving progress and delivering game features. Basis: performance of a contract with you.
- To keep the Game safe and working — debugging, anti-fraud and anti-cheat. Basis: our legitimate interests.
- To communicate with you — answering support requests. Basis: legitimate interests / steps preparatory to a contract.
- Marketing and personalised offers — only if you opt in; you can withdraw consent at any time in the Game’s settings or by contacting us. Basis: consent.
4. Mobile advertising, analytics, platform services and purchases
The Android version includes third-party services. These services may process device and advertising identifiers, IP address and approximate location, app interactions, ad impressions and clicks, installation/referral information, and diagnostic information:
- Google Firebase Analytics: usage measurement and app interactions. Google privacy policy.
- AppsFlyer: installation attribution, campaign measurement and in-game events. AppsFlyer privacy policy.
- Unity LevelPlay (ironSource), Google AdMob and Unity Ads: ad delivery, measurement, fraud prevention and, where permitted by your choices and applicable requirements, personalised advertising. Unity privacy policy; Google privacy policy.
- Google Play Games: platform player ID, display name, achievements and leaderboard scores when you use Play Games features.
- Google Play Billing: optional one-time in-app purchases in applicable Google Play builds. We process product identifiers, purchase tokens and transaction status to validate orders, deliver items and prevent duplicate grants or fraud. Google handles payment information; we do not receive your payment card number. Paid subscriptions are not offered in the current Google Play build.
- RuStore Pay: in payment-enabled RuStore releases, we process product identifiers, purchase/invoice identifiers, transaction status, subscription validity and renewal status, a purchase-intent identifier, and a hashed game account identifier to validate ownership, deliver purchases, restore entitlements, and prevent duplicate delivery or fraud. Payment details are handled by RuStore and its payment providers; we do not receive card numbers. Subscription status is periodically verified while the game is running. See the RuStore privacy policy.
- RuStore reviews: the RuStore Android release uses the RuStore Review SDK to offer an optional rating and review form provided by RuStore. Information submitted through that form is handled by RuStore under its privacy policy. The SDK includes RuStore analytics and metrics components used by its service. The Game does not receive your review text or star rating through the completion callback and does not grant rewards for reviews. The last review-request attempt time is stored locally to limit how often the form is requested.
Distribution channels. Features differ by distribution channel and installed version. The initial RuStore release (88906) has no real-money purchases or paid subscriptions. RuStore payment-enabled updates use RuStore Pay for optional consumable purchases and monthly/yearly subscriptions; Google Play Billing is not included in these builds. In the updated RuStore build (88912 and later), rewarded-ad entries and game-controlled advertising initialization are disabled. Advertising libraries may remain in the package, and analytics/attribution services described above are separate from rewarded ads. Disabling purchases or advertising does not delete existing account progress or historical purchase records.
These providers process data under their own policies as well as applicable service arrangements. Advertising and attribution can involve sharing identifiers, approximate location and interaction data with these providers. You can manage advertising choices through your device settings and contact us about privacy requests. Gameplay account and purchase records are needed to provide the corresponding features.
The browser version does not currently include these native mobile SDK integrations. Platform features and data processing differ between browser, Android and iOS releases.
5. Who we share data with
- Hosting and infrastructure providers that run our game servers (and, for the browser version, serve the Game’s files).
- Service providers that help us operate the Game, under instructions and contracts that protect your data.
- Legal requirements — we may disclose data to comply with law, regulation or valid legal process.
We do not sell your personal data.
6. Age and audience
The Android release is intended for players aged 13 and above. It is not directed to children under 13. Age-related protections and local age-of-consent requirements may also apply to teenagers. If you believe a child below the applicable age has provided personal data without appropriate authorisation, contact support@diadiade.com to request review and deletion.
7. Retention
We keep account and gameplay data while your account is active. Guest accounts that have been inactive for an extended period (24 months) may be deleted. Technical logs are kept for a limited debugging window. Support correspondence is kept as long as needed to resolve your request and for reasonable record-keeping.
8. Your rights
Depending on where you live, you may have the right to:
- access the personal data we hold about you;
- correct inaccurate data;
- delete your account and associated data;
- object to or restrict certain processing, and withdraw consent for optional processing;
- receive a portable copy of your data; and
- lodge a complaint with your local data protection authority.
To exercise any of these rights, email support@diadiade.com with your player ID (visible in the Game’s settings). We respond within 30 days.
Request account and data deletion
For Steed & Meadow account deletion, email support@diadiade.com with the subject “Steed & Meadow account deletion” and your player ID. Do not send a password or payment card details. We may request information needed to verify ownership. The request covers your game account, saved progress and associated personal data. Transaction, fraud-prevention or legal records may be retained when necessary for those purposes. Deleting the app alone does not delete server-side progress.
9. International transfers
Our servers may be located outside your country. Where we transfer data internationally, we protect it with appropriate safeguards such as standard contractual clauses.
10. Security
We use reasonable technical and organisational measures to protect the Game and your data (for example, access control and encrypted transport). No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.
11. Changes to this policy
We may update this policy as the Game evolves. Material changes will be announced in the Game or on this website, and the effective date above will change. Continued play after an update means you accept the revised policy.